When you connect people with spaces, you create an unforgettable place—together.
At Intersect, we’re always looking for ways to celebrate and amplify an organizations brand and culture. At the core of any project, we’re always asking ‘how does this place feel’, and ‘do I feel connected to the people and places around me?’
Environmental graphics, branding and experiential design all come into play when trying to accomplish this.
Because we stay true to our design process, and focus on experiences, we’re able to help transform and personalize every place we design.
We think holistically about finding ways to connect people with your team, organization and culture through our Branding Buckets.
Learn About Branding Buckets
who you are
Its all about brand recognition. Your customers need to connect with your name, your logo and a recognizable visual identity.
what you do
Let people know about your capabilities and services. It’s a perfect opportunity to showcase what you do best.
where you come from
Everyone’s got a history, whether its over centuries or a couple months, people want to know where you’ve come from, and what’s at your foundation as an organization.
Celebrate your craft
Let’s celebrate what you make or who you make it for. Your products and services impact lots of people, so let’s show how what that impact looks like.
celebrate who you are
Culture. It’s the blood line of any organization, and its going to be different at every company. Look for ways to bring that culture forward and celebrate who you truly are.
celebrate your people
Connect and celebrate your internal team. Give them something to rally behind.
connect and engage
People love tactile experiences. Find ways to engage your team, visitors and customers with thoughtful and interactive elements.
support your space
People need to get where they’re going. Use traditional—or not so traditional— ways to help them find their way.
Branding Services
Identity
- Visual identity
- Brand guidelines
Environmental
- Feature walls
- History timelines
- Product displays
- Signage
- Wayfinding
Experiential
- Interactive walls
- Exhibits
- Lighting and sound
Media
- Custom photography
- Digital display content
- Web experiences
case study
Dunbar Hall at WMU
Intersect partnered with Western Michigan University’s College of Arts and Sciences team to calibrate newly constructed Dunbar Hall’s environmental graphics.
Intersect facilitated a branding workshop and incorporated existing interior finishes set by the architecture firm to develop meaningful experiences for students, faculty, and prospective students.
Intersect’s design approach used unique, dimensional and bold visual design applications within a set budget. All branding embodies creativity, curiosity and refined materials that reflect the values and experience of students receiving a Liberal Arts education.
78,000
Square feet
15
Installations
