Experience the Feeling of Flight.

Western Michigan College of Aviation boasts the most comprehensive aviation program at a public university in Michigan. Our objective is to craft a branded environment that not only highlights the college’s world-class program but also showcases the prodigious talent within it. Intersect played a pivotal role in developing branded elements that celebrate the college and its various departments.

Situated at the Battle Creek Executive Airport at Kellogg Field, Intersect collaborated with Icon Sign to establish design guidelines that embody the experience of flight and align with the college’s mission and brand standards. This included incorporating tone-on-tone dimensional lettering, custom fuselage panels displaying faculty and student achievements, an interactive WMU riveted logo, as well as large custom wall graphics and display cases.


College of Aviation, Western Michigan University


  • Environmental Branding
  • Wayfinding
  • Signage
  • Custom Millwork
  • Procurement/ Installation Support