Uncovering the full potential

Sometimes buildings suffer from a bad wardrobe and accessories.  This was the problem with an existing apartment complex near Orlando, FL. The client desired a refresh of value add items that would help their bottom line with minimal investment.  We attacked the design problem by identifying the elements which would have the most impact on people, and therefore, their desire to lease and stay longer.

The ultimate goal being a lifestyle enhancement for the residents.  The good qualities of the existing architecture were hard to appreciate with the paint scheme.  We developed a color palette and identified elements that would enhance the proportions, style and elegance of the buildings.

The public spaces of outdoor pools, fitness room, club room and leasing spaces were reimagined to create inviting spaces for residents to relax and connect. The main pool area was developed into a series of outdoor rooms for various types of interactions.  From lounging by the pool, fireside chats, grilling and eating with friends, watching a game in a shade structure or competing in a round of Bocce ball.

The project resulted in an increase in occupancy and rental rates and received the Renovation of the Year Award from the Apartment Association of Greater Orlando.


Redwood Capital Group


  • Interior Design
  • Accessory Procurement
  • Installation and Implementation Support
  • Enhanced Clubhouse & Fitness Center
  • Updated Leasing Center
  • Game Room Design
  • Updated Model Unit
  • Pool Furniture Refresh
  • Outdoor Amenity Design
  • Placemaking