Planning & Urban Design
We like to think Big and plan for small details. Since our design work is so heavily focused on people and their tasks, we approach planning the same way. What do people need? Then we develop a strategy for how this might unfold as a big picture. Plans only come to life with an action plan of steps to move it forward. A plan only conceived at 30,000 feet does not have the power to create great places for people. It may look cool to the birds, but how will people thrive in the spaces? We dream about the places and experiences of the people at ground level and all of the amenities and features they will need. Placemaking to us is the same design process as indoors, simply without conditioned air. We would love to discuss our point of view on pedestrians, but this entire booklet is not large enough for our thesis!