Establishing a Branch Brand with Culture

Honor Credit Union has successfully grown through acquisitions and new branch development.  Their 20+ branches range in design and styles lacking a cohesive Honor “Brand.”  Intersect engaged the Honor team to bring clarity to who they are as an organization and what message they wanted the world to hear.  Using Honor’s “fun and friendly” culture as a guide,  Intersect developed their first ever Branch Brand Standards to ensure a consistent member experience in each branch.

Stevensville, MI

St. Joseph, MI

South Haven, MI


Various Michigan Locations



DNA/Cultural Assessment

Environmental Branding

Brand Clarity & Identification


Interior Design

Furniture Specification

Branch Manager Education: How Design Supports their Mission

Branch Brand Standard Manual

Accessory Procurement and Installation